Architects, the good ones always seem to have lots of work, from referrals and such, but it was not always that way, you see they had to get the clientele in the first place, do a great service and then those folks had to tell their friends and so on and so on. Of course we all know in such professional services that word-of-mouth and referrals is by far the best form of advertising, but how do you get it going when no one knows you?
Well think for second, how to get the first clients? A robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct-mail marketing and direct-mail marketing coupon packages work very well for architects.
It is recommended that architects send out these direct-mail marketing packages to businesses and high net worth individuals within a 15-mile radius two times per year. In doing so architects will find that they have significant new business coming and have not paid out a lot of money unnecessarily in advertising that did not pull. If you own an architectural professional corporation perhaps you will consider this is part of your marketing and advertising strategy in 2006.